Fisher Prices CDs & DVDs coming to Argos

Mood Entertainment, the company behind the pre-school range of Fisher Price toys is to hook up with Argos in an effort to boost sales of Fisher Price branded CD and DVDs aimed exclusively at babies and toddlers. This is a first for the Argos Catalogue, who have never before targeted DVD and CD Media exclusively at this age group.

The range will include ‘ABCs and 123s’ and features a selection of songs and video material for babies and toddlers. “Animal Classics” designed to introduce young children to the animal kingdom via means of songs and videos.

The range will also include three CDs of ‘Rainforest Music’ designed to relax and sooth babies up to the age of 18 months. The instrumental lullabies blended with sounds from nature, were developed by Mood Entertainment to encourage babies to sleep peacefully.

“This is an exciting development for Mood Entertainment and we are honoured to be working with such a high profile and well-known brand as Argos”, said Lorne Abony, CEO and chairman of Mood Media.